A Cadence is a preconfigured series of steps that represents your sales process. These steps can be Email, Phone, or Other. An Other step functions as a catch-all and could be anything from a social touch to sending your lead a fruit basket.
Since every sales process is different, SalesLoft allows you to create and customize your cadence to your preferences. Our SalesLoft team employs a 7x7 cadence, which means 7 steps (or touches) in 7 days.