Owler Integration

Owler is the community-based business insights platform that business professionals use to outsmart their competition, gain competitive insights, and uncover the latest industry news and alerts. Owler’s insights deliver up-to-date company news, funding announcements, blog posts, and more.

In this article, you will learn about the specific insights you can gain from Owler and where you can access the Owler integration using SalesLoft, including:

• Owler Insights
• Owler on the Account Profile Page
• Owler On the Person’s Profile Page
• Owler News Panel
• Owler Competitors Panel

Owler Insights

What do we mean by "insights"? Owler provides a quick look into updates about an account or company. Specifically, information that is posted online about that account.

So, if there has been a recent release or company update, instead of having to enter that account's name into your chosen search engine to find out information, Owler has gathered it all for you. 

Owler insights include the following:

• News Articles
• Funding Announcements
• Leadership Team Changes
• Video Uploads
• Press Releases
• Acquisitions
• Blog Posts
• Competitors

Owler on the Account Profile Page

You can immediately access Owler from the account profile page information panel. Below the standard account info, you will see a line of social icons.

Click the orange owl icon to view the company's Owler news. 

Owler on the Person’s Profile Page

Your Owler intel is not limited to the account profile view. You can also check out Owler insights on the person's profile pages.

Below the standard contact information, you will see a line of social icons. Click the orange owl icon to view the Owler news associated to the company of that person. 

Owler News Panel

Intel from Owler is built right into the SalesLoft pages where you need it most so you can see insights in the moment you’re composing prospecting emails and during prospecting call conversations.

The Owler News Panel can be viewed on the Person and Account profile pages. Quickly select and view recent company news related articles so you are in the know before you reach out to your prospects. 

Owler Competitors Panel

The Competitors Smart Panel provides a list of companies that the account you’re targeting shares space with. Surfacing this information on the company dashboard allows you to throw competition into any phase of the conversation with ease.

Go deeper by clicking on a logo in the smart panel, which will bring you to the company’s Owler profile. You also have the option to click View in Owler to navigate directly to the prospect’s Owler company profile.