If you’ve sent an email and realize that it has registered a click, but not an open, it’s alarming. How can a Person click a link in an email without viewing the email in the first place?
- Typically, an email will show at least one open (or view) prior to registering any links being clicked within the email, since the expected behavior is for a recipient to open the message and then click links in the email.
- The reason for this irregularity in email tracking, is due to a security set up on the recipient's server. Some organizations have pay for services that scan incoming emails, and deter view tracking behavior.
- Since this occurs due to the recipient's server, there is currently no way to add the open tracking for these emails. However, you may infer that the click metric is an indication that the email has been opened in these instances.
Some helpful resources:
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